2025
For Audemars Piguet’s latest campaign, an art direction celebrating the plurality of contemporary women: concept and production of films, editorial shooting, moodboard design… Three watches, three women, three attitudes — the Code 11.59, the Royal Oak Perpetual Calendar, and the Royal Oak Offshore Chronograph become companions to a life in motion.
The one who moves from fittings to fashion shows, the one who transitions from business meetings to dinner, the one who asserts her style at every moment — each finds in her AP a signature, a balance between power and precision. The campaign embodies Audemars Piguet’s vision: distilling the excellence of Haute Horlogerie into proportions designed to accompany every gesture, every rhythm of life.
Art Directors : Gautier Renault, Armandina Giroto, Jianfeng Zhang, Elsa Riou-Chatton
Copywriter: Vincent Piveteau
Photography : Anthony Seklaoui
Vidéo : Thibault Della Gaspera