2025
For Audemars Piguet’s latest campaign, an art direction celebrating the plurality of contemporary women: concept and production of films, editorial shooting, moodboard design… Three watches, three women, three attitudes — the Code 11.59, the Royal Oak Perpetual Calendar, and the Royal Oak Offshore Chronograph become companions to a life in motion.
The one who moves from fittings to fashion shows, the one who transitions from business meetings to dinner, the one who asserts her style at every moment — each finds in her AP a signature, a balance between power and precision. The campaign embodies Audemars Piguet’s vision: distilling the excellence of Haute Horlogerie into proportions designed to accompany every gesture, every rhythm of life.
📷 : Anthony SEKLAOUI
TALENTS : Tamara KALINIC, Irene KIM, Nancy TWINE
EXECUTIVE CREATIVE DIRECTOR : David SOUSSAN, Marie-Eve SCHOETTL
CREATIVE DIRECTOR : Thomas DESOUTTER
ART SUPERVISOR : Gautier RENAULT
COPYWRITER : Vincent PIVETEAU
ART DIRECTORS : Armandina GIROTO, Jianfeng ZHANG & Elsa RIOU-CHATTON
CREATIVE PRODUCTION : Camila MENDEZ
PRODUCTION : LOVECRAFT
HEAD PRODUCTOR : Clara HAUTECOEUR
LEAD POST-PRODUCTION : Samia NAIMI
STYLIST : Ally MACRAE
MAKEUP ARTIST : Celine MARTIN
SET DESIGN : Till DUCA
ACCOUNT MANAGERS : Camille RIEU
ACCOUNT DIRECTOR : Julie LEGRAND & Celine ISMAEL
AGENCY : PUBLICIS LUXE
AP HEAD OF BRAND CONTENT CREATION : Katherine MCKAY
AP EXPERT BRAND CONTENT CREATION : Mathieu SCALA
AP SPECIALIST CONTENT CREATION : Margaux MEYER
AP HEAD OF INFLUENCE : Morgane ROUSSEAU