2025
For the return of Marithé+François Girbaud, a campaign embodying the technical innovation and freedom of denim, elevated by precise and contemporary art direction at Publicis Luxe: concept and production of films, creation of social media content, direction of a fashion editorial shoot and a lookbook shoot, and design of the website’s homepage.
The campaign illustrates the brand’s strategy around denim in motion — merging comfort, technical innovation, and freedom. The jean is dissected and reinvented with precision, like an organic structure reinterpreted, becoming a true extension of the body and a creative gesture that is both surgical and passionate.
Production : Tartine Agency
Executive Producer : Matthieu Daconceicao, Lucile Lafontaine
Agency : Publicis Luxe
Executive Creative Directors: Marie-Eve Schoettl, David Soussan
Art Directors : Gautier Renault, Armandina Giroto, Alice Colagrande, Elsa Riou-Chatton, Jianfeng Zhang
Copywriter: Vincent Piveteau
Photography : Hugo Descarrega, Enzo Tonati
Video : Adone Giuntini
Stylism : Jill Gattegno
Account Manager: Julie Legrand
Executive Procuder : Adélaïde Rocherolle